This document outlines the standardization of UTM parameters across all communications within Tratta, whether Tratta is sending the messages or our clients are. Following these guidelines ensures consistency and better tracking of marketing and transactional communications. Below is the UTM parameter format and an example.

1. UTM Campaign Name (utm_campaign)

2. UTM Content (utm_content)

3. UTM ID (utm_id)

4. UTM Source (utm_source)

5. UTM Medium (utm_medium):

6. UTM Term (utm_term)

Example