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Don’t get stuck at 1—at least move up to 2. If you’re going to do 2, you might as well step up to 3 (and the good news is that options 1 through 3 require no integration).

But if you’re aiming for that 20%+ increase in engagement and payments, you need to go all the way to 4.

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1. Single Static QR Code (Basic)

   • Details: A single QR code is printed on all collection letters, regardless of recipient or letter type.
   • Use Case: Links to a generic Tratta payment portal or informational webpage.
   • Features:
     • No tracking capability.
     • No API integration required.

2. Single Static QR Code (With Tracking)

   • Details: A single QR code is printed on all collection letters, but it includes tracking functionality.
   • Use Case: Links to a generic Tratta payment portal or informational webpage with basic tracking to measure total scan activity (aggregate insights).
   • Features:
     • Aggregate tracking enabled (e.g., total scans).
     • No API integration required.

3. Letter-Specific Static QR Code

   • Details: Each letter is assigned a unique static QR code, which tracks letter-specific engagement.
   • Use Case: Links to the specific account or case page within the Tratta system but isn’t personalized to an individual recipient. Useful for tracking letter-level performance and campaign effectiveness.
   • Features:
     • Tracking enabled at the letter level (e.g., response rate by letter type or batch).
     • No API integration required.

4. Personalized QR Codes

   • Details: Each QR code is dynamically generated and personalized to an individual recipient, linking directly to their account or payment page.
   • Use Case: Links to the consumer’s unique account in Tratta, enabling a seamless payment experience and detailed tracking of individual engagement.
   • Features:
     • Per-recipient tracking for precise analytics (e.g., individual scan and payment behavior).
     • API integration required for dynamic QR code generation and assignment.